Studentlife.dk
StudentLife — Graduation caps, Denmark
Designing a personal experience
for a personal product.
StudentLife sells custom graduation caps to Danish students. A product connected to one of the most personal moments in a young person’s life. They needed a site that reflected that meaning, and a configurator that made the ordering process feel as personal as the product itself.
We designed the full website from the ground up, including visual direction, layout, content structure, and product presentation across three cap tiers. The work was carried out in close collaboration with Elipse Studio, who handled development.
The configurator allows students to choose their academic programme, colours, and embroidery details before placing an order. It needed to be clear, fast, and easy to use without instructions.
Scope of work
Approach
The project started with a full audit of the existing site. The WordPress installation was rebuilt from scratch, and the design direction was redefined to better reflect the emotional weight of the product.
We redesigned the full UX using the Elementra framework as a foundation, restructuring the layout, content hierarchy, and product presentation across all three cap tiers. Every decision was guided by one question: does this make the experience feel as personal as the product itself?
The 3D configurator was the most complex part of the project. We managed its development from concept to implementation, working closely with Elipse Studio, who built and integrated the tool.
The result is a clear and intuitive configurator that allows students to choose their academic programme, colours, and embroidery details before placing an order, without needing instructions.