HildenDiaz is an art studio by the Argentinean artist Pio Diaz. Founded in Copenhagen, the studio is responsible for some of the most visually stricken light sculptures since the early ’00s -like the ‘burning’ of the Roman Coliseum in 2005.
One of the most popular Pio Diaz signature art pieces is the light sculpture Forms In Nature. The sculpture in the form of a chandelier was conceived as interior decoration.
More at www.piodiaz.dk
Back in 2017, the studio opened at the first e-commerce site for the sale of the Forms In nature Chandelier after establishing and consistent production flow for its production on demand.
Today, the e-commerce solution needed to be adjusted, and its marketing strategy re-thought. The studio has two main editions of the chandelier, which makes it difficult to retarget pre-existing clients and leads. How can we create a consistent flow for relevant leads in the long term?
To re-approach the Forms In Nature store and establish a marketing program based on leads sign up – focusing on SEO, blog post, Instagram and email marketing.
Two weeks after release of the site. Three sales and, two came for new acquired leads! More to come!