Case study: CurrentDesk: Forex broker software
Ten positions up in average ranking. Three months of work.
CurrentDesk came to us with a compromised WordPress installation. The site had been hit by malware, and the damage was significant enough to require a full migration to a clean environment and a new design from scratch.
Scope of work
- Full SEO and AEO audit
- JSON-LD structured data across all pages
- Title tags and meta descriptions rewritten
- On-page copy restructured
- AEO-optimized blog article
- Google Search Console setup and URL indexing
- HubSpot chatbot conflict resolved
- Schema validation via Rich Results Test
Approach
A site that had never been properly optimized.
Once the site was stable, we ran the first SEO and AEO audit. The scores reflected a site that had never been properly optimized: 54/100 for SEO and 31/100 for AEO.
The problems were practical: no structured data, weak title tags, poor metadata, and a HubSpot chatbot conflict that was affecting how Google crawled important pages.
We fixed the crawl issue, rewrote the titles and meta descriptions, and restructured the content around the questions buyers actually search for. Then we added JSON-LD schema across product and blog pages, validated them through Google Rich Results Test, and submitted the updated URLs to Google Search Console.
We also created the first AEO-focused article to help CurrentDesk appear in AI-generated answers. After three months, the average Google position improved from 32 to 22, reflecting a stronger technical base, clearer content, and a better chance of being found by both search engines and AI platforms.
Results
Results: Google Search Console
Last 3 months vs. previous 3 months.
Average position: from 32.1 to 21.9.
+10 positionsTotal impressions: from 25.6K to 30.9K.
+21%Total clicks: from 126 to 143.
+13%Average CTR: stable while position climbed.
stableThe average position moved from 32 to 22 in three months. That is the difference between page three and page two, with page one within reach. Impressions and clicks follow position, not the other way around.