Case study: Forms in Nature
Two sites, one artist. A store built around a practice.
Forms in Nature sells light objects by Pío Díaz — pieces that start in a studio and end in someone's home. The site needed to carry that origin without losing the clarity of a shop.
Scope of work
- Full site design and development
- WooCommerce product architecture
- Hero video integration
- Cross-site identity with piodiaz.dk
- Mobile UX
Approach
Does the site feel like it belongs to this artist?
Forms in Nature presents limited-edition light sculptures by artist Pío Díaz. Each work has its own form, material history and production process, so the website needed to feel as singular as the objects themselves.
We designed and developed an original WordPress theme around that idea. The custom experience gives every work space to be seen properly, with large imagery, precise product information and a calm route to enquire about availability. WooCommerce supports the catalogue and product structure, while the interface avoids the logic of a conventional online shop.
The result is a digital space that carries the same restraint, material focus and sense of authorship as the work itself. It also creates a natural visual continuity with piodiaz.dk, bringing both sites into one recognisable artistic practice.