by Tamika Mccullough
Digital marketing can shift quickly, and if small businesses aren’t careful, they could find themselves behind the times. Here are just some of the most important trends to keep an eye on in 2022.
- You Can’t Forget Video – marketers and businesses that leave video out of their digital marketing will be left behind more quickly than ever this year and in the future. Including video doesn’t just give you a competitive edge; it’s necessary just to keep up with the pack. ClipChamp is one good, free resource to put together quality videos for your marketing.
- Different Apps for Different Ages – Facebook is getting phased out by the younger generations, who prefer the more interactive apps like Instagram or Snapchat. Facebook is still the undisputed worldwide leader in users and business advertising, but those other apps will become more and more popular this year.
- Chatbots Will Be Everywhere – Chatbots have been steadily becoming more frequent on websites, but AI makes them easier to install as well as more intuitive. Their performance and effectiveness will only improve, and they’ll become cheaper. This means they’ll be a standard feature on more websites this year, and more customers will expect them. If you’re looking for a good chatbot to integrate into your website, check out Tidio
- AI and Personalized Marketing – There are vast amounts of data available about people online, but people can’t sort through all that. Artificial intelligence, however, gives businesses the ability to tap into this data and offer personalized marketing to their customers. People are more likely to make purchases when they see personalized, targeted ads, and AI can help companies make that more prevalent.
- Google’s Visual Search – This amazing technology means people can upload an image of something and search for it on Google, which will find related items from the vast repository of photos online. The next step will be mastering SEO for images to drive traffic to your business’s website. This means it’s more important than ever that you have a professional, catchy logo designed for your company; check out this great free resource to do just that!
- Instant Gratification – Generally, marketing follows a pretty linear path from making someone aware of your brand to convincing them to buy from you. People often have unpredictable “micro-moments”, however, where they want to instantly know, do, or buy something. New marketing needs to take that into account and find a way to capitalize on it.
- Customers Want Interaction – Gone are the days of one-way ads that people just passively see. Social media and the internet allow customers to interact with their favorite brands and products, and your marketing campaigns need to facilitate this interaction. There are a bunch of ways to do this, but VR and AR based ads are some of the most revolutionary and exciting ways to reach customers.
- Omnichannel Marketing – There’s a concept called Omnichannel Marketing, which, simply put, is marketing across as many platforms as possible. This used to be a disjointed, clunky process that required building separate posts between social media profiles and a business’s website, but with new technologies, that’s a thing of the past. Omnichannel is the idea of using all of your channels to create one, unified experience for your customers. This includes both traditional and digital channels, point-of-sale, in-store, and online experiences. This allows companies to reach more customers where they want content, and deliver personalized, targeted ads to the people that want their product the most.
Disruptive technology is the name of the game these days, and it’s hard to even conceptualize what could be next on the horizon. Self-driving cars, colonies on Mars, lab-grown organs; if all these things could be possible in the next ten years, what other things could we see in online technology and impacts on marketing? It’ll be fun to see.